Jennifer Bartholomew has nearly 30 years of experience in not-for-profit and non-profit data, including charitable organizations, trade associations, utilities, and collaborations with Ontario regulatory authorities in both financial services and health professions. She is currently the Director of Insights and Analytics at Plan International Canada, and a member of the Board of Directors at the Toronto Wildlife Centre.
Day 1: Oct 14, 2025
Day 2: Oct 22, 2025
2:00 pm
CASE STUDY: ROI OF DATA
Data and Analytics in the Non-Profit Sector – Meeting the unique information needs and value opportunities of charities and non-profit organizations
Non-profit and not-for-profit have the same operational analytics needs as for-profit companies, including financial, HR, and marketing data. But they also need types of data that are far less common in for-profit environments, while operating with far less funding investment and staffing for data experts than most for-profit organizations. Leave with tactic to:
- Define success: Quantifying progress towards the organization’s core mission
- Optimize data governance: Meeting disparate and often contradictory information requirements from funding and regulatory bodies
- Data capture, consent and confidentiality: working in challenging settings, and with vulnerable clients where informed consent is critical
Strategies and real-world examples of how to provide the best analytical value possible given operational constraints.

