Sasha Fay

Director of Digital Analytics

Sasha is accountable for enabling the Digital Division at OLG with BI, Predictive Modelling and Machine Learning, centered on being player obsessed and revenue focused. In a previous role, Sasha was part of the team that developed a novel approach to recommending media advertisements using machine learning and advanced deep learning algorithms that is being used at multiple retailers across Canada today. Besides her life as a data scientist, she is an avid believer and active contributor in growing her community. Sasha is on the leadership team of Data for Good, ensuring non-profits can harness the combined strength of data do-gooders across the Waterloo region.


All Sessions by Sasha Fay

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Day 1: Oct 14, 2025

8:40 am

OPENING COMMENTS FROM YOUR HOST

Gain insight into today’s sessions so you can get the most out of your conference experience.

1:45 pm

PANEL: TECHNOLOGY AS A STRATEGIC ENABLER AND LEADER

TRACK 2 – STRATEGIC

Aligning Innovation with Organizational Needs — Not Just Chasing Trends

In the Canadian public sector, technology should serve as a driver of strategic outcomes rather than a shiny new solution in search of a problem. Integrate technology into, and even lead, your business strategy by ensuring alignment with policy goals, citizen needs, and operational realities. Achieve a step-by-step action plan to:

  • Leverage technology as an enabler of mission-driven outcomes, rather than a disruptor.
  • Promote cross-department collaboration to ensure digital initiatives address real challenges.
  • Develop frameworks for responsible innovation that balance agility with governance.

Achieve your strategic goals through solutions that prioritize citizen outcomes, driven by technology.

Day 2: Oct 22, 2025